About Us
Creative Direction for Events and Festivals
Gill Minervini Creative (GMC) provides creative direction, curation and consultation for cultural activations of all kinds - festivals, events, public art, food - you name it!
We create unique and memorable experiences that increase visitation and build profile for destinations and annual events.
With an extensive network of artists, production partners and media, GMC can also bring the right people into your team for the successful execution of outstanding creative ideas, and help get your event in front of the right audience.
From opening ceremonies to food festivals, cultural events and public art activations, GMC has the track record and capability to produce unforgettable experiences and award-winning events.
Services and Solutions
Creative Direction
Developing the artistic vision and overseeing the creative execution, to ensure your program or event stays true to your intention, brand or mission. Using Gill’s extensive experience in creative direction, we can support you and your team to deliver a unique and memorable experience.
Consultation and Strategy
Strategic solutions for your event, including consultation on creative development, planning, team building and managing stakeholder engagement. We can also support media and communication strategies and assist with outreach to partners and press.
Programming and Curation
From initial ideation to artist commissions, we will bring your idea to life with our world renowned curation and access to the best industry creatives. From booking stand out talent, the latest in technical production, to the perfect caterers, let us create an unforgettable experience for your audience.
Public Speaking
Gill is available for panels, public speaking and appearances, both in Australia and overseas. Inspiring and enlightening, her experience as a director of some of Australia’s largest festivals make her a compelling guest speaker. From behind the scenes stories, to cultural conversations and strategy, Gill connects with a broad range of audiences.
Gill Minervini
Creative director, festival director, producer, curator and consultant, Gill is a creative leader in international events. With more than 30 years’ experience in festivals and large-scale event direction, she has played a significant role in the creative and strategic development of some of the biggest and brightest productions in the Southern Hemisphere.
Gill has curated events for notable artistic and cultural institutions including Destination NSW, Museum of Old & New Art (MONA), Barangaroo Delivery Authority and City of Sydney.
Contact us if you’d like to discuss having GMC play a role in your event, activation or festival.
As a regular judge and panelist at international arts events, and guest speaker for the creative industry, get in touch if you would like to discuss a speaking opportunity with Gill.
Awards and Recognition
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Dr Guy Warren AM Award for Significant Contribution to Arts and Culture - University of Wollongong, 2025
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Australian Event of the Year - 2025 Australian Event Awards (Vivid Sydney)
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24 Awards - International Festival & Events Association 2025 (Vivid Sydney)
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Sydney Champion Award - Business Sydney (2025)
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Best Cultural, Arts or Music Event - 2024 Australian Event Awards (Vivid Sydney)
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18 Awards - International Festival & Events Association 2024 (Vivid Sydney)
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17 Awards including Gold Pinnacle Award - International Festival & Events Association 2023 (Vivid Sydney)
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Best Tourism Event - Australian Event Awards 2023 (Vivid Sydney)